Frequently Asked Questions About Parent Coaching

Hi! I’m Ginny Jones, and here are some answers to the most frequently asked questions about parent coaching!

What does a parent coach do?

I work with parents to help them recognize their main challenges and problem-solve solutions. Just like a sports coach, I provide expertise and encouragement and set up opportunities to practice and build your strengths.

Like a sports coach, I will identify your strengths and weaknesses and your family’s strengths and weaknesses. I’ll work with you to develop a customized coaching plan that will help you build strength, endurance, and develop a strategic approach to parenting. This will help you address your greatest parenting challenges from a place of confidence and skill.

How much difference can parent coaching make?

A lot! Our kids react and respond to us all the time. When they adopt problematic behaviors, we’re not responsible for them, but we can make a huge impact on their recovery. For example, parents who learn about eating disorders and adjust some of their own behavior are much more likely to have kids who recover from eating disorders.

Parents can often change the course of an eating disorder just by changing their own behavior!

How much does parent coaching cost?

My standard rate is $150 per hour. I offer a sliding scale if necessary.

How is parent coaching structured?

Typically, we schedule a regular weekly one-hour phone call. I’m available for higher-frequency meetings and text/email support if needed. I’m based in California and work internationally via Zoom and other technology platforms.

Why does parent coaching work?

Our kids are influenced by our behavior. So making changes in how we respond to our kids’ problems can change the course of their lives. Parent coaching helps you identify areas in which your behavior may be feeding or encouraging the behavior you want to stop. And then we can work together to practice other ways of coping and responding. Parent coaching provides guidance, support, and training as parents navigate the most challenging aspects of parenting.

What’s the difference between a parent coach and a therapist?

Both want to help you feel better by finding out what you really want and building your strengths to better handle your parenting challenges. A therapist is licensed and sometimes covered under insurance. Coaching is not overseen by a licensing board and cannot be reimbursed under most insurance policies.

Coaching is generally less expensive and more directive than therapy. This is a simplified view, but while a therapist tends to ask “how does that make you feel,” a coach will say “try this approach.” The sports coach analogy is really best here: I’m here to encourage you, teach you, and help you practice.

I am a huge proponent of psychotherapy, and I think there are good reasons to work with a licensed therapist. But some parents just prefer the coaching approach. Coaching is a great way to support parents who, for various reasons, don’t want to go to therapy. And it also works in addition to therapy!

What’s the difference between a parent coach and a mentor?

Both are customized to your unique situation and provide inspiration and advice. The main difference is that a mentor is there to say “here’s how I did it,” while I’m here to say “here’s how you could do it.” A mentor is relying on their personal experience with your situation, while I’m more of a generalist. My years of editing More-Love.org have given me an expansive view into parenting, eating disorders, body image, and other eating and feeding issues.

What’s the difference between a parent coach and a peer support group?

Both are there to help you feel less alone in your struggles. You’ll receive encouragement, inspiration, and ideas in both. The main difference is that a peer group provides informal learning through each other’s experiences, while I’m here to focus exclusively on your challenges. I filter various perspectives and options to provide you with more customized support.